Application: Part 1 – Developing an Advocacy Campaign

The following application (Part 1) will be due in week 4.

To prepare:

· Select a population health issue of interest to you and identify the population affected by the issue.

· Locate two scholarly articles, each of which provides a description of an effective health advocacy campaign that addresses your issue. The articles need to focus on two different advocacy campaigns.

· Analyze the attributes of the two campaigns to determine what made them effective.

· Reflect on a policy you could propose or suggest a change to a current policy to improve the health of the population you selected.

· Consider how you could develop an advocacy campaign, applying the attributes identified in similar, effective campaigns.

To complete:

For the Part 1 application (approximately 3–4 pages of content with a title page and references in APA format) address the following:

· Describe your selected population health issue and the population affected by this issue.

· Summarize the two advocacy campaigns you researched in this area.

· Explain the attributes that made those campaigns effective.

· Begin to develop a plan for a health advocacy campaign that seeks to create a new policy or change an existing policy with regard to the issue and population you selected. Be sure to include in your plan:

A description of the public health issue and proposed policy solution

· Specific objectives for the policy you want to be implemented

· Begin to substantiate of your proposed campaign by data and evidence.

· Be sure to paste the rubric at the end of your paper.