Directions:  Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; 

1. Describe the core marketing functions within an organization. 

2. Discuss the goals and expected outcomes of this organizational function. 

3. Explain how companies create customer-centered businesses.

4. Describe how customer-centered businesses impact the consumer decision-making process. 

5. Describe what tools are used to make effective marketing decisions. 

Use the following format requirements on all submissions.

Writing Style

APA (American   Psychological Association)

Note: To find   detailed information on APA manuscript style guidelines on the Internet, go   to


1” all sides


The entire document   should be double-spaced on standard-sized paper (8.5″ x 11″)



Type Style and Size

Times New Roman, 12   point


MS Word