Answer all of the following questions in a single document. (For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing. )

  1. Choose an organization. What is its product/service? 
  2. Identify and list 2 marketing methods they are using to provide value (look at current promotions, sales techniques, web offers, advertising, locations, features of products, mobile apps etc.). Summarize these.
  3. Describe how the marketing methods build relationships with the consumer.
  4. What is your opinion about the effectiveness of these marketing methods? Are they doing a good job, not such a good job, or average relating to both “value” and “relationships”? Why do you feel so?