The purpose of this assignment is to create a professional digital and online profile that highlights your experience, education, skills, and interests in preparation for finding a job in the sports business industry. 

Presenting a polished, professional persona is an integral component of the job search and significantly enhances your employability. Having a well-crafted resume, cover letter, and online networking profile can convey your professionalism to recruiters and potential employers, help to establish networks, and position you to be successful in the competitive sports management . Complete this assignment as if you were applying for an internship or entry-level position in that field.


A resume provides an overview of your skills and industry experience. Your resume should be concise, organized, and uncluttered. Focus on your achievements rather than your responsibilities in the positions you have held and tweak your resume to reflect experience relevant to the position for which you are applying.

Review the study materials for resume templates and formatting suggestions, and then draft your resume. Your resume should include the following:

  1. Current contact information
  2. Work experience, including internships (job title, company, position description, dates and location of employment)
  3. Education
  4. Certifications, awards, and accomplishments
  5. Skills summary

Cover Letter

Whereas your resume serves as a general synopsis of your work experience, a cover letter highlights your qualifications in relation to a specific job at hand. Rather than reiterating the content of your resume, this is now your chance to add a personal touch to an application and explain why you are the best candidate for a position.

Write a cover letter to a potential employer as part of your application for an internship or entry-level position in your desired field. Refer to the study materials for examples of cover letters and formatting suggestions. Research the organization or company to establish some familiarity, and then determine what you specifically have to offer them. Your cover letter should include the following:

  1. Professional greeting (address your contact by name, if possible)
  2. Reasons for your interest in the organization – refer to the organization by name and mention the title of the position for which you are applying
  3. Identification of your relevant skills
  4. Examples of instances when you applied those skills
  5. Explanation of why you are a good candidate for the available position
  6. Professional closing

LinkedIn Profile

A critical avenue for establishing professional networks and connections is through a digital networking site. LinkedIn is an online networking platform that allows you to connect with both individuals and organizations in your field of interest, research and apply for potential jobs, stay current on industry trends, and examine the profiles of other professionals.

Create a LinkedIn profile, or update your existing profile, and include the following:

  1. Professional photo or head shot
  2. Headline
  3. Personal summary
  4. Work experience
  5. Education
  6. Skills

Using LinkedIn, connect with at least five professional organizations, groups, or individuals within the sector of the Global Sport Ecosystem that most interests you.

General Requirements

Submit a Word document that contains your resume, cover letter, hyperlink to and screenshot of your LinkedIn profile, and a list of the five individuals or groups with which you connected.