Week 2 – Assignment

Building Your Personal Brand PowerPoint


Hi. I’m Aspen McPartland, the associate vice president for Student Advisement. For last week’s assignment, you were asked to reflect on your current use of technology, different areas of digital literacy in which you would like more information, as well as the digital tools that you plan to use for your schoolwork. This week, you have explored different ways in which people connect in the online world. One of these ways is through the use of social media.

In the second discussion for the week, you discussed different ways to use social media to enhance your personal and academic life. For this week’s assignment, you will explore the use of social media in your professional life. In this digital age, social media has become a great way to promote your career or career-related product or service. You can use social media to build your own professional brand. Building your professional brand allows you to promote yourself through social media, to attract potential employers or clientele.

Now, you will complete your assignment. Your goals for this assignment are to identify a professional goal, choose a social-media platform to promote your professional goal, and discuss the challenges with using social media to promote your goal that you may encounter. For this assignment, you will create a five-slide PowerPoint presentation. On each slide, you will address the bullet points within the assignment prompt.

If you are not familiar with using PowerPoint, review the resources that are included in the assignment instructions. You are also encouraged to review the Digital Tools tab as well as the resources within the Ashford Writing Center. You will be expected to create your presentation in Microsoft PowerPoint and submit it to Waypoint. Before you submit, carefully review your presentation and make sure that each bullet point has been addressed on each of the five slides. Double-check your presentation for any errors in spelling, grammar, punctuation, and organization. When you are satisfied that your presentation is complete, you are ready to upload it to Waypoint.

Prepare: Prior to beginning work on this assignment, watch the Week 2 Assignment video (Links to an external site.) and review the Sample Building Your Professional Brand PowerPoint assignment. Read Modules 3 and 4 of your course textbook and review the Week 2 Instructor Guidance.

Reflect: Social media is an excellent platform for promoting one’s career or career-related product or service. Individuals and organizations leverage the power of social media to build clientele, advertise, and provide insight into the usefulness or popularity of a product or service. Individuals can use social media to promote themselves to build their own brand within their profession or attract potential employers or clients in a career field.

Write: Construct a five-slide PowerPoint presentation (Links to an external site.). Use the bullet points below as a guide for each of the slides.

Slide 1: Create a title slide that includes your name, your instructor’s name, assignment title, and the date.

Slide 2: Identify the career you intend to pursue after graduation or a career-related product or service that you are interested in promoting. Provide a brief description.

Slide 3: Select one social media platform (Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, Pinterest, etc.) and briefly explain how the social media platform you chose can be used to promote your future career field, or career-related product or service.

Slide 4: Describe at least two potential benefits of using social media to promote yourself in your future career field or career-related product or service.

Slide 5: Discuss at least two potential concerns or challenges related to using social media to promote your professional goals and how you plan to address them.

Students in order to have your work properly displayed, it must be converted to a PDF. Here are the steps to follow.

1. Save your original PowerPoint presentation.

2. Open it up again.

3. Click the File tab.

4. Click Save As.

5. In the File Name box, the name of your PowerPoint should already be there. If not, enter a file name without any special symbols.

6. In the Save as type list, click PDF (*.pdf).

7. Click Save.

8. Upload to Waypoint for grading.

Save your work and then submit your worksheet using the Assignment Submission button. If needed watch the Introduction to Waypoint and Originality Reports (Links to an external site.) video for instructions. Verify your submission was successful.

HELPNOWlogo.png Watch Introduction to Waypoint and Originality Reports (Links to an external site.) for instructions.

Late policy: Written assignments are due on the specified days in the course. Written assignments will be subject to a late penalty of up to 10% per day up to three days late. If written assignments are submitted after 72 hours past the due date, instructors can give a penalty up to and including a grade of 0% for the assignment.

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.