From your research on the World Health Organization website, discuss the single most significant weakness in the U.S. health care system and its impact on the utilization of health care services.

  • Make at least one recommendation for addressing that weakness from a marketing perspective.
  • Anticipate what major changes will take place in the health care industry over the next 25 years and how the marketing of health care will differ as a result of those changes.
  • Provide specific examples to support your response.