no more than 3 pages – answer each question on separate pages
1. Describe in a page how you would apply successful merchandising techniques to educate buyers on eco-friendly, sustainable products and on the kind of impact their buying choices make. How would you convince the consumer that these products are better than non-eco-friendly products (give examples to further explain why or why not—back up your statements)? Give examples of how you would approach a buyer.
2. No more than 2 pages. “MEN’S ACTIVE WEAR – T-SHIRTS”
Determine your target market category and how and why these consumers embrace fashions that are made of environmentally friendly fabrics. You should research and define your product’s targeted customers and describe their characteristics. Description of a Target Market: Occupation, gender ratio, average age, geographics/location, psychological shopping habits, demographic, and lifestyle preferences. Gauge the importance of sustainable products to this customer. For example, if you are creating for kids’ wear, indicate age(s) of child; however, you will need to think of a profile for the primary caretaker of the child (parent, grandparent, guardian) so that you can market to the caretaker properly. By Module Two, you should have an idea of the market category you are choosing for this garment line, and you may choose ONE of the following: women’s, men’s, juniors, petite women, plus-sized women, or kids’ wear. Indicate the subcategory/style description, for example, sportswear (everyday wear), activewear (such as yoga wear), playwear, or sleepwear. Remember, you will be using sustainable fabrics, so keep in mind which target market would benefit best from ecofriendly garments.