Use the Harvard Business Case, “Clique Pens: The Writing Implements Division of U.S. Homes” to answer the following questions:
Are the products really differentiated at all in the consumers’ minds?
Does the retailer see any difference, except price? How much spending is required to maintain their brand?
Discuss a plan to increase Clique Pen’s gross profit that will work with their retailers and motivate their consumers.
Minimum 2 scholarly Articles References.
Minimum of 500 Words, APA Format