Use the Harvard Business Case, “Clique Pens: The Writing Implements Division of U.S. Homes” to answer the following questions:

Are the products really differentiated at all in the consumers’ minds?

Does the retailer see any difference, except price? How much spending is required to maintain their brand?

Discuss a plan to increase Clique Pen’s gross profit that will work with their retailers and motivate their consumers.

Minimum 2 scholarly Articles References.

Minimum of 500 Words, APA Format

Your paper will be submitted to Turnitin software, No plagiarism.