Global Communication CMST 440

Module 2

Discussion post: History and theory of global communications

Read or view all the articles/videos linked below for use in the discussion assignment. Select the item(s) you find most interesting and respond to the question(s).

You must use this template for your posts: (please check on the bottom)

Post is based upon/is a response to: Two Concepts Used: [list both] Text of Post:

First paragraph Second paragraph


Downing, J. Drawing a bead on Global Communication Theories Boyd-Barret, O. Global Communication Orders Cambridge, V. Milestones in Communication and National Development


International communication: shifting paradigms, theories and foci of interest:

Lucky Madikiza & Elirea Bornman– pp. 18-32, 35-41.


1). Colonialism in the 21st century. Do you believe that the U.S. occupation of Iraq can be viewed as an example of colonialism in the 21st century? 2). What is Development Communication. What is Development Communication? 3). Development communication/Dr. Mphail. Development Communication Why did the modernization project to improve the Southern Hemisphere fail and how has the development communication paradigm shifted? 4). 25 years in Development Communication in Nepal 1981-2006. Worldview Profile Part I.flv Can you think of some projects that could be undertaken as part of development of communication, similar to those carried out in Nepal? 5). The Communication Initiative Network. Why and how are media and communication central to social and economic development? 6). The Soul City Institute for Health & Development Communication. (Links to an external site.) Why is Soul City Institute known as ‘the social change communication organization’ in South Africa?


Based on the materials for this week, I will touch up on the following concepts:

Propaganda and its role.

What is it, what it means to us and how is it connected to globalization are the questions I was asking myself while reading the article on the interview with Edward Herman and Noam Chonsky about the propaganda model after 20 years.  Propaganda is described to be the spreading of ideas, information or rumors.  It always has a purpose, politically, economically, in a military sphere or other spheres.  Propaganda to the author of this article is connected to power, it is useful for understanding the issues and forecasting.  I believe that information is power, and information communicated to the world is limitless.  I started thinking of commercial (TV, radio, internet) structure, especially when the article mentioned ownership, advertising and sourcing.  These are three out of five filters that I found most relevant to my interests.  Ownership is mostly dealing with markets, cross-border integration and definitely communication more and more nowadays that play by specific rules and market share limits.  Advertising is becoming a bigger force and developing more rapidly because of the increased competition domestically and internationally, especially with the increase of the internet and media use.  Sourcing.  What is considered by that?  Public relations offerings press release and dependence on wire sources are ways propaganda gets spread around the world.  It gathers data and analyzes the demographics, weaknesses and the particular interests of a certain areas, time or situation that requires the most attention.  While reading this article I was trying to understand for myself if propaganda is ever directed towards establishing the truth.  It seems like it is usually used to push some kind of agenda and is disciplined in its processes.  The article mentioned that propaganda model clearly does not rest on any conspiracy assumption, and media is the main mechanism that enables it to work.   

Globalization and media.

I found the video provided for this week very powerful.  It was on the globalization of trade.  Information delivery and dissemination process according to it is one sided and misrepresented.  Media.  Do we ever think of what it is?  I sure don’t.  It’s a part of our everyday routine, something that is always around; we are so used to it, that we don’t even notice it as a separate entity.  When I thought of media, in my eyes it appeared cool, entertaining, pretty great even … until I watched this video.  I looked at media from a completely different perspective.  I think that was the purpose of the video, to bring awareness to us, to remind us to always question and look at things from different directions.  It talked about news reporting, companies doing it being commercially funded.  Media is descried to make a world a smaller place.  Is that even possible?  What does it mean exactly?  Well, making world a smaller place by narrowing the range of discourse.  We see on TV, we hear on the news only what is being allowed for us to see.  We only see it from the side being supported by the powerful layer.  In order for us to get the full picture, we absolutely have to question things we see, there is always another side to everything.  Did I ever question things I saw on TV (news, for instance)?  No, absolutely not.  We watch the news, we turn to a different television program and keep going with our lives.  Do we ever question if what we saw was true?  Do we ever seek the truth?  Do we even care?  The video was powerful to me, I realized that the real power lays in questioning the product delivered.  Demonstrations and street rally bring up the real issues and concerns of the community.  We only see them if they were recorded by the members of those movements and shared via internet to reach a wider audience.  If covered by the mass media, it is usually very compressed and made seem of no value.  The issues and concerns are not being covered, analyzed, discussed and dealt with.  Instead, we see more of something that is important in politics circles, or in the economy.  We struggle to make a difference, globalization makes so many things possible, but what about media?  Good or bad agent?  Positive or negative influence?  Media sides with powerful and against the powerless.  And this is the first time I saw it that way after watching a simple 20-minute video for this class, which made a huge difference in the way I saw and see it now.