Problem Summary

Describe very briefly why your business needs to exist. What problem do you solve for your customers.

Do they need a better product, a cheaper product, or just a store in a better location? Describe why customers will want to buy from you.

Solution Summary

Briefly summarize what your company does or would do.

What is unique and special about your company that’s going to set it apart from the competition?

How is your solution different than what already exists?


Describe your target customer or market segments.

Who would buy this product or service? Be as specific as possible

How many of them are there? Where are they? How would you reach them?


Who is your key competition?

Who will your customers also consider?

What products and services are people using instead of yours?

NOTE: You must at least do a Google search for similar items and highlight both direct and indirect competition.

Why Us?

Why are you the right person or people to build this business?

What is you driving motivation?