The company I chose is “A Taste Of Home Cooking”
“This is not a real company”…………
you can go to these websites because its similar to the company I chose
For this week’s assignment, we are going to cover the research-dense portions of a distribution plan:
- Distribution for the first year (use of funds to market and distribute independently)
- Distribution for subsequent years (targeting partnership with a large distributor or publisher)
- Sales Projections (which are to include an ROI section)
- Marketing (Based around a Promotion plan for the year)
Research and complete the component(s) accepted within your Company Charter “A Taste Of Home Cooking” Your Self-Distribution Plan for Year One, your Plan for Year Two in Finding a Large Distributor or Publisher, your Sales Projections to include ROI, and your Marketing Plan with a thorough Promotions Plan for the entire year.
- Distribution for Year One
Distribution is broken down into two components: The first year which is the crux of this independent plan and from year two on where you foresee how to gain a greater audience.
Distribution Year One focuses on the manners in which you will distribute to and communicate with your potential consumers. While online aggregation allows the best ability to reach consumers, Brick and Mortar establishments within the target market city can raise the visibility and prospects for an independent project. And whether the consumer is considering purchase or already purchased the project, the website can provide more incentive for purchase as well as assistance once acquired. And for those who’ve purchased, the Customer Relationship Management System you set up not only will keep consumers happy with this project, but also incentivize future purchases related to the current project.
Present how the invested funds from this proposed plan will be utilized to distribute the project independently. Keep in mind throughout this project that every proposed action needs to be reflected within your Budget for the project.
The first year’s plan will depend greatly on your Target Market for deciding where and how to focus within your target city:
Theatrical (only include if project is a film) – Which indie theaters within your Target Market City would be best for your film (Large Exhibitors such as AMC and Regal generally won’t work with independent artists)?
Brick and Mortar – Which independent businesses within your Target Market City would work for and with (“Big box” businesses such as Target/Wal Mart/Best Buy/Starbucks generally won’t work with independents) your game, app or film?
Aggregator – It is important to include the 21st century planning. Therefore, include the aggregator selected from your aggregator assignment) which you will use to get your project online.
Project Website – Search for an available website domain address, walk us through the projected site. What would you see on the Home Page? Which pages could you go to? And what would you see on them?
Customer Relationship Management System – Now that you’ve introduced us to the project’s consumer website above, it’s time to explain how it will benefit your customers. Make sure the website is not your only method you contact with your customers. While it can be a thoroughfare, you have to make sure it connects beyond its pages such as Social Media. How will you use it to collect potential customer data to communicate and form a relationship? How will you handle customer complaints and suggestions?
- Distribution for Year Two
Distribution Year Two exhibits forethought in future partnerships with large publishers or distributors that would fit with the project as well as innovative ways you will gain exclusive audience with them.
Map out how your company could eventually execute a plan to raise the project’s awareness enough to get it considered by a leading distribution and marketing company in the projects said media field.
The subsequent plan for Year Two should exhibit, from your research, the best approach to reach major distributors or publishers in your project’s field. First, include which companies would best work with your project based on their body of work distributed. Then, propose how you will gain their attention enough to earn an opportunity to pitch. If this is a short film, which festival may best showcase the project for potential studios? If this is a game or app, is E3 or another trade-show best?
- Sales Projections / ROI
Sales shows the client not only that you can crunch numbers but also find multiple ways to profit from distribution.
Using the spreadsheet within the template, break down your sales projections in two sections, Retail sales and Wholesale sales. Under each section, make sure to include any forms of possible sales along with a price, projection of units sold and projected net revenue. Remember that under Retail, this should be 100% profit since you are selling direct to the consumer. But under Wholesale, make sure to reflect a price to the amount received after your split with retailers. Since each could vary, note the percentage split projected from each item.
ROI is where you will indicate what you see as not only the Return on Investment, based on the above Sales Projections, but also a low end and high-end projection to bookend it based on your findings of the best plus/minus ratio to utilize. Refer to your studies in the Business Finance course to revisit these elements, if necessary.
Marketing is the bookend to Distribution as one needs the other. You could have the greatest distribution engine in the world but without any marketing, nobody knows it’s available. Conversely, the greatest marketer in the world couldn’t raise a cent if there is no way to get it to the consumer. With the Marketing component, you will flex your promotional muscles with a detailed plan of action to market the project from the day the plan commences until the last day of the investment year.
This section will be broken out into a few separate portions just as marketing itself is never as simple as a single objective.
Marketing Tools – Provide fifteen marketing tools you’ll utilize in Promotions below (i.e. ad design, signs, flyers, websites, etc.) Account for each cost for these items in your budget.
Promotion – This should be extensive and detailed as it is the core of how you plan to enact your marketing plan. This should be broken down into three phases: Pre-Release, Release, and Post-Release. Under each phase, first state the general time frame in month ranges for each to encompass your total one-year plan. Follow with a few sentences explaining your strategy for this period. Then break down your tactics. There should be five (or more) for each phase along with description of each tactic in researched detail.