In your paper,

  • Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American      Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or      PayPal.

· Under a Situational Analysis heading 

  • Construct an environmental analysis for your chosen company regarding: 
    • Economic
    • Trade
    • Social and Cultural
    • Political, Legal, and Regulatory

· Under a General Strategy heading 

  • Identify a country in one of the following regions for  your company to expand to (if your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy): 
  • Latin America
  • Middle East
  • Africa

Explain your rationale for selecting the country considering 

  • Demographic
  • Economic
  • Trade
  • Social factors
  • Cultural Factors
  • Legal Factors
  • Political Factors

Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style.

Must include a separate references page that is formatted according to APA style