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Team Report This task is worth 50% of your overall mark (20% of which is assigned by through peer marking guided by a rubric, and 30% of which is assigned by your tutor). Your Team Report should analyse a particular organisation to illustrate important trends in the digital economy to a general audience, and must be presented publicly online. The viewing time or word limit will depend on the size of your team. Please read the assessment outline in the Study Area for further information that will help you complete this task effectively. In order to complete the Team Report effectively, you need to connect your analysis to the content covered in the first module. This doesn’t mean drawing on every concept covered, but rather demonstrating that you have managed to effectively identify relevant concepts. You also need to support your analysis with independent research. The task is left relatively open, but we don’t expect you to work without guidance: rather, we strongly encourage you to ask questions on the Discussion Board as you develop your analysis, working in collaboration with your lecturer to produce an effective analysis. We recommend that you develop a thesis statement early on (which you might revise later), along these lines: l “Company X’s success demonstrates that attention can drive sustainable growth online, despite economic downturns.”  l “Company Y is facing important challenges which demonstrate the pitfalls of ignoring workers’ rights, especially when workers can draw on the Internet to organise effectively.”  l “The collapse of Company Z demonstrates that attention isn’t enough to guarantee success in the digital economy: rapid growth and a sound business model are also needed.”  You need to support your analysis with research, clearly indicating all sources and quoted material (including video, images, and sound). You may choose to cite sources in something other than APA format: consider how best to indicate your sources to a general audience in line with your chosen format. Whatever format you choose should make it easy for your audience to identify and follow up on your sources. 


 Kelly, K. (1997, September). New Rules for the New Economy: Twelve Dependable Principles for Thriving in a Turbulent World. Wired, 5(9). Available: 

 Srnicek, N. (2017). The challenges of platform capitalism: Understanding the logic of a new business model.  

 Kenney, M., & Zysman, J. (2016). The Rise of the Platform Economy. Issues in Science and Technology, 32(3), 61–69.
Retrieved from

 Goldhaber, M.H. (1997). The Attention Economy and the NetFirst Monday2(4-7). Available: 

 Kohler, T. (2018). How to Scale Crowdsourcing Platforms. California Management Review, 60(2), 98–121.  

 Jordan, J. M. (2017). Challenges to large-scale digital organization: the case of Uber. Journal of Organization Design, 6(1), 11. 

 Huws, U. (2016). Logged labour: a new paradigm of work organisation? Work Organisation, Labour & Globalisation, 10(1), 7–26.  

 Pawlicki, P. (2016). Re-focusing and re-shifting – the constant restructuring of global production networks in the electronics industry. In J. Drahokoupil, R. Andrijasevic, & D. Sacchetto (Eds.), Flexible workforces and low profit margins: electronics assembly between Europe and China (pp. 21–44). Brussels: European Trade Union Institute. Retrieved from