Part 1: Review Zappos’ Core Values (Figure 5.1 in your textbook). If you owned a business, what would your business’ core values be? Research other business’ core values and before coming up with your list.

Part 2: Identify at least one strong attitude you have for or against an event, a person/group, or a thing. How did you acquire this attitude? Is it shared by any particular group of people? Do you spend time with these people?

Now think of an attitude that a friend or co-worker holds but with which you strongly disagree. What factors do you believe contributed to the formation of this person’s attitude?