Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: market capitalization, economic value created, sustainable strategy, business-level strategy, differentiation strategy, strategy canvas.
Create a 700 to 1,050-word entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:
- Assess whether Caterpillar Inc. leverages the appropriate value and cost drivers for their business strategy.
- Analyze the strengths and weaknesses of Caterpillar’s competitive advantages.
- Assess what role ethics and corporate social responsibility (CSR) appears to play in Caterpillar. What changes would you recommend regarding these and why?