Instructions:

· Individually:

· Review the Competitive Roadmap factors

· Identify 5-7 important dimensions/factors/trends that you believe can and will impact:

· Customer purchase behavior and business performance in the next 3-5 years (generally) in your Team Project sector(Our Team Project is High Tech Industry) and Your Post-Thunderbird Career sector (you will use 2 lens or units of analysis)· In Self-Selected Triads (3 students)· Between now and our next session share your analysis and provide each other with constructive feedback· Short 2-page individual write up – bullet points only· Will ask for volunteers to provide quick report out to start our session next week