Purpose: (1) Conduct initial, pertinent research; (2) Analyze and organize your research to craft persuasive arguments; (3) Hone essential skills for the C204 team report
(1) Develop persuasive claims that are clearly supported and specific;
(2) Use data (e.g., brief, effective quotations; infographics; market projections; etc.) to support your claim;
(3) Include in-text citations and a works cited page using APA format and reputable sources;
(4) Construct a document that builds from an introduction, to supported claims, to a memorable conclusion 
Topic: In your informed opinion, what are significant issues the company faces as it tries to differentiate itself and increase market share in this particular business environment? How might they address these concern(s)? Using the recommended resources, write a 1- 2 page, single-spaced document that makes a claim and supports it with credible evidence and analysis. Include specific evidence as well as an APA-style References page (on a separate page) with at least 5 sources.