Go to the website of your chosen health care organization within 100 miles of your home. Review at least two of their social media outlets (Facebook, Twitter, Instagram, LinkedIn, or YouTube). Critique their website and at least two of their social media platforms.
What recommendations would you suggest for improvement?
Do the website and social media platforms target the appropriate audience?
Based on your classmates’ evaluations, do you perceive any market threats specific to the organization? How could the organization use their internal data or records to evaluate the effectiveness of their social media approach?