Understanding the true costs of serving a customer is an invaluable information that a manager needs for making successful managerial decision to improve the performance of a business.
i. Provide a brief account of the major emphasis of the Activity Based
Management (ABM) models.
ii. Explore the usefulness of activity-based costing in the implementation
customer profitability analysis (CPA) in service industries.
iii. Discuss the possible drawbacks of ABC system despite being considered as a
sufficient costing method in service industries.
iv. Using a hypothetical case, demonstrate how costs are allocated to different
customer groups under ABC in implementing CPA.