Topic: In your informed opinion, what are significant issues the company faces as it tries to differentiate itself and increase market share in this particular business environment? How might they address these concern(s)? Using the recommended resources, write a 1- 2 page, single-spaced document that makes a claim and supports it with credible evidence and analysis. Include specific evidence as well as an APA-style References page (on a separate page) with at least 5 sources.