Quality improvement is a continual process that recognizes changing patient needs and updates both clinical and administrative processes to meet those needs and provide the best possible care. How can social marketing assist with this notion of changing patient needs? How does coming to better understand the target customer or patient enhance a health care organization’s ability to meet patients’ needs? 

 Explain how using the PDSA tool to collect and analyze data for the purposes of quality improvement initiatives parallels formative research conducted in social marketing.