Required elements (Table of contents):

  1. Executive Summary
  2. Introduction & Background
  3. External Analysis
  4. Internal Analysis
  5. SWOT
  6. Strategic Lines, Targets & Objectives
  7. Action Plan: Marketing, Operations, HR & Financial Plans
  8. Implementation Schedule
  9. Viability and Conclusions

The Business Plan  should be between a minimum of 2.000 words, and a maximum of 3.000. References and Appendix will not count towards

the final wordcount. Please use Arial font, 12-point, with a 1.5. line spacing.