Required elements (Table of contents):

1. Executive Summary
2. Introduction & Background
3. External Analysis
4. Internal Analysis
5. SWOT
6. Strategic Lines, Targets & Objectives
7. Action Plan: Marketing, Operations, HR & Financial Plans
8. Implementation Schedule
9. Viability and Conclusions

The Business Plan  should be between a minimum of 2.000 words, and a maximum of 3.000. References and Appendix will not count towards

the final wordcount. Please use Arial font, 12-point, with a 1.5. line spacing.