Review Bernard Marr’s talk on Big Data, Best Practices, Challenges, & Mistakes located in the Week Two Content Folder.

(a) Very briefly summarize the author’s perspective on the significance to business benefits of utilizing big data.

(b) Review your app usage from your mobile device this week. Summarize (in general terms) some of the kinds of data you might have generated.

(c) Provide your perspective on how data you generated may be useful to a third party for data analytics used for business purposes.

 Reminders:

• Use your own words.
• Reference and cite (per APA) as appropriate.
• When in discussion with your colleagues, add new content to the conversation.