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BUSI 690

Individual Case Study Part 1 Instructions

Complete a case study of ABC Corporation (your instructor will assign the specific company for the case study at the beginning of Module/Week 2) . You will find the case in the case section of the text.

A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consult asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.

The case study must include these components:

· A total of 10–12 pages of text plus the exhibits (Part 1 and Part 2)

· Cover page (must include the company name, your group name, the date of submission, and a references page; the document must follow current APA guidelines)

· Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices: http://strategyclub.com/free-student-template/)

Case study deliverables (text must follow this order with current APA level headings for each component):

1. Existing mission, objectives, and strategies

2. A new mission statement (include the number of the component in parenthesis before addressing that component) Great mission statements address these 9 components:

· Customers: Who are the firm’s customers?

· Products or services: What are the firm’s major products or services?

· Markets: Geographically, where does the firm compete?

· Technology: Is the firm technologically current?

· Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?

· Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

· Self-concept: What is the firm’s distinctive competence or major competitive advantage?

· Concern for public image: Is the firm responsive to social, community, and environmental concerns?

· Concern for employees: Are employees a valuable asset of the firm?

3. Analysis of the firm’s existing business model

4. SWOT Analysis (comes from researching the firm, industry, and competitors) It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Once the SWOT Analysis is created, each group needs to construct the SWOT Bivariate Strategy Matrix. Deliverables for this section include:

a. SWOT Analysis

b. Internal Factor Evaluation (IFE) Matrix

c. External Factor Evaluation (EFE) Matrix

d. SWOT Bivariate Strategy Matrix

5. Historical Financial Statements (Income Statement (I/S), Balance Sheet (B/S) and Statement of Cash Flows) from the 3 most current years for the firm The financial statements must include horizontal and vertical analysis between years.

6. Ratios from the most current and available 3 years with analysis

Place the results of the case study analysis, Part 1, in a single document and post it to the Case Submission Link – Part 1.

Submit this assignment by 11:59 pm (ET) on Sunday of Module/Week 5.

Page 2 of 2

BUSI 690

Page

NDIVIDUAL

ASE

TUDY

ART

NSTRUCTIONS

Complete a case study of ABC Corporation (your instructor will assign the specific company for

the case study a

t the beginning of Module/Week

)

. You will find the case in the

case section

the text

A formal, in

–

depth case study analysis requires you to utilize the entire strategic

management

process. Assume you

are a

consult

asked by the ABC Corporation to analyze its external/internal

enviro

nment and make strategic recommendations. You must include exhibits to support your

analysis and recommendations.

The case study must include these components:

A total of

–

12 pages of text

plus

the exhibits

(Part 1 and Part 2)

over page

(

must

include the company name, your group name,

the date of submission,

and a

reference

page

;

the document must follow

current

APA guidelines

)

atrices

, which

must be exhibits/attachments

in the appendix

and not part of the body of

the analysis

(

The Strategy C

lub has excellent templates/examples

for exhibits and

matrices:

http://strategyclub.com/free

–

student

–

template/

)

Case study deliverables (text must follow this order with

current

APA level headi

ngs for each

component):

Existing mission, objectives, and strategies

A new mission statement (include the number of the component in parenthesis be

fore

addressing that component)

Great mission statements address these

components:

Customers:

Who are

the firm’s customers?

Products or services: What are the firm’s major products or services?

Markets: Geographically, where does the firm compete?

Technology: Is the firm technologically current?

Concern for survival, growth, and

profitability: Is the firm committed to

growth and financial soundness?

Philosophy: What are the basic beliefs, values, aspirations, and

ethical

priorities of the firm?

Self

–

concept: What is the firm’s distinctive competence or major competitive

advantage?

Concern for public image: Is the firm responsive to social, community, and

environmental concerns?

Concern for employees: Are employees a valuable asset of the firm?

Analysis of the firm’s existing business model

BUSI 690

Page 1 of 2

INDIVIDUAL CASE STUDY PART 1 INSTRUCTIONS

Complete a case study of ABC Corporation (your instructor will assign the specific company for

the case study at the beginning of Module/Week 2) . You will find the case in the case section of

the text.

A formal, in-depth case study analysis requires you to utilize the entire strategic management

process. Assume you are a consult asked by the ABC Corporation to analyze its external/internal

environment and make strategic recommendations. You must include exhibits to support your

analysis and recommendations.

The case study must include these components:

 A total of 10–12 pages of text plus the exhibits (Part 1 and Part 2)

 Cover page (must include the company name, your group name, the date of submission,

and a references page; the document must follow current APA guidelines)

 Matrices, which must be exhibits/attachments in the appendix and not part of the body of

the analysis (The Strategy Club has excellent templates/examples for exhibits and

matrices: http://strategyclub.com/free-student-template/)

Case study deliverables (text must follow this order with current APA level headings for each

component):

1. Existing mission, objectives, and strategies

2. A new mission statement (include the number of the component in parenthesis before

addressing that component)

Great mission statements address these 9 components:

 Customers: Who are the firm’s customers?

 Products or services: What are the firm’s major products or services?

 Markets: Geographically, where does the firm compete?

 Technology: Is the firm technologically current?

 Concern for survival, growth, and profitability: Is the firm committed to

growth and financial soundness?

 Philosophy: What are the basic beliefs, values, aspirations, and ethical

priorities of the firm?

 Self-concept: What is the firm’s distinctive competence or major competitive

advantage?

 Concern for public image: Is the firm responsive to social, community, and

environmental concerns?

 Concern for employees: Are employees a valuable asset of the firm?

3. Analysis of the firm’s existing business model