The discussion assignments are designed to help you apply the concepts from the chapters in each unit. You will respond individually to the following questions and to the postings of your fellow classmates.

The following case, titled, “New Product or New Product Line?” is located at the end of chapter 6 and involves the factors that go into the decision to co-promote products.


All posts are expected to demonstrate the use of proper grammar and be free of typographical and spelling errors.

Explain the various types of offerings marketed to individual consumers.

Respond to every aspect of the discussion prompt with originality.

Demonstrate exceptional familiarity with the text and topics being covered, and utilize text/PowerPoint references.

Your initial post should consist of at least 300 words