In two diferent paragraph give your personal opinion to Felita Daniel-sacagiu and Marivette Bedoya
Healthcare marketers implement marketing strategies and target their audiences by advertising in a defined geographical radius (geo-fencing) to focus, specifically on the targeted audience. By targeting based on location, healthcare marketers improve the likelihood that their efforts reach an optimal audience (Druckenmiller, 2018).
Marketers use geographic location(s) to understand consumers and personalize their marketing outreach to successfully find, guide, and keep patients for life. They should take advantage of technology and the digital experience to support hyper-targeting efforts that drive high-value service like growth, and improve network utilization (Druckenmiller, 2018)
Before the development of geo-fencing, marketers depend on mass media to reach their customer base, with the hopes that enough people were watching resulting in potential customers.
Location-Based Marketing is another marketing used by healthcare marketers. Marketers use the elected GPS features on smartphones to locate and target potential customers based on the proximity to a hospital or facility in “real-time”. CVS uses location-based marketing by sending coupons to customers. When customers who use the store’s mobile app pass by a store, electronic coupons are pushed to their phones based on their previous purchase(s). This technique is implemented to promote store sales.
Druckenmiller, G. (2018, June 26). Stay Ahead of the Competition: 5 Healthcare Marketing Trends to Know. Retrieved July 05, 2020, from https://www.evariant.com/blog/5-healthcare-marketing-trends-to-know
What are advantages and disadvantages of utilizing electronic media instead of print media in healthcare marketing?